Radio adverts : Initial research 1
Complete your research into two radio advertisements , using links on the blog and covering these areas.
You will then be showing your work to 2 other students for them to evaluate your report and leave comments in your blog post.
Message : basic content of advertisement
Style : see notes
Purpose of advert : see notes : e.g selling a product or service directly raising brand awareness, informational, promoting sales and special offers, increasing market share, links to any other products or programmes, raising income for radio station, seasonal awareness raising
Voiceover : conversational or formal tone , single/multi voice dialogue, accent,
Use of music bed : background sound bed including sound effect, music, sting
( short piece of music that is associated with the product)
Persuasive techniques : e.g Unique selling point , use of celebrity endorsement, repeated use of product name, price benefits for customer, any other benefits for consumer
You will then be showing your work to 2 other students for them to evaluate your report and leave comments in your blog post.
Message : basic content of advertisement
Style : see notes
Purpose of advert : see notes : e.g selling a product or service directly raising brand awareness, informational, promoting sales and special offers, increasing market share, links to any other products or programmes, raising income for radio station, seasonal awareness raising
Voiceover : conversational or formal tone , single/multi voice dialogue, accent,
tag line ( slogan)
Use of music bed : background sound bed including sound effect, music, sting
( short piece of music that is associated with the product)
Persuasive techniques : e.g Unique selling point , use of celebrity endorsement, repeated use of product name, price benefits for customer, any other benefits for consumer
Assignment Introduction
You will be analysing the conventions and techniques involved in radio advertising and then becoming familiar with the technical processes used in their production.
Following a range of practical and research tasks, you will then plan , record , edit and evaluate a radio advertisement for a specific client demonstrating your knowledge and skills.
Following a range of practical and research tasks, you will then plan , record , edit and evaluate a radio advertisement for a specific client demonstrating your knowledge and skills.
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